Status Quo Challenger



KYLE WINEY is an author dedicated to improving the way students approach college. Best known for his uber-effective college approach, Kyle's book - HACKiversity - has helped many students achieve more by doing less in college. This means less student loans and fewer hours spent in the library, while scoring better job prospects and more personal fulfillment. 


A graduate of Penn State University and George Mason School of Law, Kyle has worked for a Wall Street bank, drafted multi-million dollar business transactions, and served as a law clerk for one of the most prestigious judges in Virginia. 


Kyle has been named "40 Under 40," an award given to the most innovative and influential young leaders in the DC Metro Area. Kyle serves on the board of directors and advisory boards of several non-profits and startup companies.


KYLE's Story &

Why It matters TO YOu

In 2006, I entered Penn State, not knowing much about college or what I wanted to do for the rest of my life. "Just work hard and get good grades,” they said. "Everything will take care of itself.” So that’s what I did. Ultimately, I got exactly what I wanted: in 2010, I graduated at the top of my class.

Since I did exactly what everyone said would work, I expected employers to bombard me with job offers. Who doesn’t want to hire the “smartest” guy in the class? Turns out, a lot of people. Despite my achievements, by graduation I had zero job offers. Zero.

The funny thing was, my fraternity brother (one of the biggest slackers I knew) scored one of the best jobs possible after graduation, while I didn’t have a job, period. This guy barely went to class, hardly studied, and played more FIFA on Xbox than anyone I had ever met. He did everything “wrong.” I did everything “right.” But he was the one with the dream job. Why?

I realized that the rules I was playing by were broken. Everyone had told me (wrongly, as I discovered too late) that just by working hard and graduating college, everyone gets a dream job. In reality, they don’t.

Today, no one talks about the consequences of doing college wrong. Here are some real-life statistics that students will likely join if they carry out a broken college approach:

It doesn’t have to be this way. I learned too late. But you can learn now.

After spending 7 years in college (4 in undergrad and 3 in law school) I know how to play the college game. I know what employers want, where tuition is best spent, how to prepare for exams, and most importantly, how to land your dream job after college graduation.

That’s why I created the HACKiversity universe, including writing the #1 Amazon Best-Selling book, HACKiversity. These programs are battle-tested tools designed to help students navigate college in the New Economy. I know these things would have changed my life when I was in college. I'm building the HACKiversity universe to change yours.

-Kyle Winey




"What can you do as a college student to enhance your chances of finding work immediately after graduation? Winey shares the following insights."

How to Turn Your College Experience Into Success

"Before you go a quarter of a million dollars in debt, it's worth reading HACKiversity, a new book about re-examining what gets learned in college."

Compulsory Education is an oxymoron

"What matters most for students, Winey said, is knowing what they want and focusing on what can get them there."

Leesburg attorney publishes HACKiversity to help students get more out of college

"This episode of the YesCollege Podcast is all about how to achieve those goals and be considered a 'college success story.'”

Ep 24: College Success with Kyle Winey of HACKiversity

"Kyle Winey, author of the book HACKiversity, shares practical tips for students including how to select a school, best majors, and tactics to land your dream job upon graduation."

Ep 08: How to HACK College and Land Your Dream Job

"Why our approach to university has to change in order to stay relevant in today's fast moving economy."

Ep 181 & 182: Rethinking University




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Connect with me and explore opportunities for me to speak at your school.

Join the hundreds who already have heard me speak! 


Life outside

the box

College is not the only thing I do differently. I live life differently, too.

That's why, in 2014, I quit my job and rode my bicycle 3,167 miles across the U.S.A. 



Where are you based?

Unit H Vicarage Business Park Skipton Road Barnoldswick BB18 5EG

What are your Opening Hours?

Saturday 10-3 Please also see our Markets page

Can I reserve items from the counter?

No we don’t reserve items, sorry!

I want to order some celebration Brownies. How do I do it?

Just private message us with as much notice as possible before the event with all the details of your order and we sort you right out!

How much does everything cost?

You can see all pricing for our postal service here online. For any other enquires please private message us.

Are any of your bakes Gluten Free, Dairy Free or Vegan?

Unfortunately not, sorry. This is due to all of our bakes being produced in the same kitchen.

Do you post your Brownies?

Yes we do. Please allow 3-5 working days for delivery of your sweet treats.

I want your Brownies at my Wedding/Event.

Send us a private message and lets discuss!

Where else can I find you?

You can find us at various markets, please go to our market page to find out the markets we stand.

Can you come and do a Pop Up Shop at my business?

Yes we can, if you are local to us please private message us with the details of your business and what days you would like us to pop up.

Can I order your Brownies (wholesale) for my Café/Shop?

Yes you can, we sell full trays wholesale to local businesses. Message us!




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During the day, Kyle is a business law attorney. At all other times, Kyle dedicates his life to helping college students navigate the New Economy.  

In his first book, HACKiversity: The Secrets to Achieving More by Doing Less in College, Kyle shows students how to achieve more success by using a college approach optimized for the New Economy. In 8 hours from launch, HACKiversity became an Amazon #1 New Release, and 8 days later, became an Amazon #1 Best Seller

Not just an "expert," Kyle has applied his optimized college approach into creating a real service benefiting college students: HACKternships, an accelerated internship program where students rotate through multiple companies in short bursts. 

Kyle also hosts The HACKiversity Podcast, interviewing wildly successful recent college grads and deconstructing the tactics and tricks students can use to supercharge their own college success. 

Other accolades include winning "40 Under 40" for most innovative and influential young leaders in the DC area and serving on a Virginia Supreme Court appointed panel


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